Overview
- Apple confirmed a livestreamed event at the Steve Jobs Theater on Wednesday, Sept. 9, 2026, with media invited to attend in person and the presentation available on apple.com and the Apple TV app.
- Reports say the company is expected to present the iPhone 18 Pro and iPhone 18 Pro Max while also showing a first foldable device widely referred to in coverage as the iPhone Ultra, though the foldable’s final specifications and release timing remain unconfirmed.
- John Ternus will lead his first major Apple product keynote as CEO after taking the role on Sept. 1, a leadership change that industry coverage treats as significant because of his hardware engineering background.
- Multiple outlets cite supply‑chain and component pressures—including complex 2nm A20 Pro chip packaging, higher DRAM and NAND costs, and hinge and panel yield risks for foldables—that are expected to produce a staggered rollout, constrained initial inventory, and higher launch prices for premium models.
- Coverage also expects watch and audio updates and software timing to be announced, with likely arrivals for Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and iOS 27 features adapted for larger or foldable displays; some reports place the iPhone Ultra starting price above $2,000.