Overview
- The expansion begins March 3 in the U.K. and Japan, with all Apple Ads markets expected to follow by the end of March.
- Search results will shift from a single top ad to multiple sponsored placements interleaved with organic listings.
- The new placements will appear on iPhones running iOS 16.2 and iPads running iPadOS 26.2 or later.
- Advertisers cannot bid for specific positions, and Apple’s system will determine ordering automatically.
- Ads will continue to run in the Today tab, at the bottom of product pages, and in the Search tab’s suggested list, with analysts estimating several billions in annual advertiser spend.