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Apple Sets March 4 ‘Special Apple Experience’ in New York, With Parallel Events in London and Shanghai

Apple has invited media to a multi‑city, in‑person showcase that points to hands‑on demos rather than a streamed keynote.

Overview

  • The invite schedules the showcase for 9:00 a.m. ET in New York, with simultaneous sessions in London and Shanghai, and does not list specific products or a public livestream.
  • Reporting from Bloomberg and other outlets indicates Apple is preparing multiple hardware updates in the coming weeks, including new Macs, iPads, and a mid‑range iPhone model.
  • A low‑cost MacBook is widely reported to be in the lineup, with an iPhone‑class A18 Pro chip, a display just under 13 inches, a new cost‑saving aluminum build, and color options such as yellow, green, and blue.
  • New 14‑ and 16‑inch MacBook Pro models with M5 Pro and M5 Max chips are expected soon, with timing linked in reports to the early‑March macOS 26.3 cycle.
  • An iPhone 17e is reported as imminent with an A19 chip and MagSafe at around $599, while refreshed iPad Air (M4) and entry iPad (A18) plus new Mac displays are also anticipated, though Apple has not confirmed the product list.