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Apple Sets March 4 ‘Apple Experience’ in New York, London and Shanghai as Reports Signal Low‑Cost MacBook

The company has not detailed hardware, with reporting centering on a colorful A‑series MacBook priced well below current models.

Overview

  • Apple has officially invited media to in‑person ‘Apple Experience’ sessions on March 4 starting at 9 a.m. ET in New York, London and Shanghai.
  • Bloomberg’s Mark Gurman reports Apple is preparing a lower‑priced MacBook in multiple colors that could use an iPhone‑class A18 Pro chip and a faster aluminum‑shell manufacturing process.
  • The laptop’s price is rumored in the $599–$799 range (roughly Rs. 50,000–55,000), positioning it below today’s M‑series MacBook Air.
  • Additional reporting points to an iPhone 17e refresh and updated iPads, including an M4 iPad Air and a 12th‑generation iPad with an A18 chip.
  • Gurman also signals M5‑based MacBook Air and 14‑/16‑inch MacBook Pro updates in the weeks after the event, while a broader Siri overhaul is said to be delayed with only incremental iOS 26.4 changes possible.