Overview
- Apple has confirmed in‑person ‘Apple Experience’ sessions for March 4 at 9 a.m. ET in New York, London, and Shanghai, offering select media hands‑on time.
- John Gruber’s three‑day press‑release plan for March 2–4 was publicly endorsed by Bloomberg’s Mark Gurman, who also says there will be no traditional keynote.
- The most anticipated device is a lower‑cost MacBook reportedly using an A18/A18 Pro chip in an under‑13‑inch aluminum design with playful color options and pricing well below $1,000.
- An iPhone 17e is reportedly imminent, retaining a $599 starting price while adding an A19 chip and MagSafe, with tightening inventory of current models cited as a launch signal.
- iPad updates are expected soon, including an A18 base iPad and an M4 iPad Air, while M5‑class MacBook Air and MacBook Pro models and new displays are reported to follow in the coming weeks; rumored Siri/AI changes remain unconfirmed.