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3h ago

Apple Sets March 4 ‘Apple Experience’ as Reports Point to Multi‑Day Hardware Announcements

Apple is widely expected to skip a livestream in favor of consecutive Newsroom announcements capped by hands‑on sessions for invited press.

MacBook Air 13-inch M4 shown on tabletop
Stock Image: The Apple flagship store on the Fifth Avenue in NYC.
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Overview

  • Apple has invited media to a “special Apple Experience” on March 4 at 9 a.m. ET in New York, London, and Shanghai.
  • Prominent reporting, including a Daring Fireball theory backed by Bloomberg’s Mark Gurman, suggests product news will roll out via press releases March 2–4 with no traditional keynote.
  • A new lower‑cost MacBook reportedly using an A‑series chip and offered in multiple colors is viewed as a leading candidate, with pricing expected below $1,000.
  • An iPhone 17e is widely reported for early March, with rumored upgrades such as an A19 chip and MagSafe while retaining a $599 starting price.
  • Refreshes to the iPad lineup (A18 base iPad and M4 iPad Air) are expected, with higher‑end MacBook Pros featuring M5 Pro/Max chips also reported to be in the near‑term pipeline.