Overview
- Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max open Saturday, Sept. 12 at 5:00 a.m. Pacific Time with initial in‑store availability beginning Friday, Sept. 18.
- Apple’s Get Ready feature must be completed by 9:00 p.m. Pacific on Friday, Sept. 11 to pre‑select model, color, accessories, trade‑in and financing for faster one‑tap checkout.
- U.S. starting prices are confirmed at $1,199 for the iPhone 18 Pro and $1,299 for the Pro Max, and buyers should verify payment and financing options now because the old Upgrade Program ended in July 2026.
- Reporters warn popular Pro configurations historically sell out within minutes and shipping estimates can slip quickly, so choose in‑store pickup or plan to visit a store on launch morning as a fallback.
- The September rollout focuses on premium Pro models while the foldable iPhone Duo ships in October, and analysts cite component limits and higher costs as reasons for tighter short‑term supply and higher prices.