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Apple Set to Unveil iPhone 18 Pro Lineup and First Foldable in Early September

Leaked supply‑chain reports point to a new 2nm A20 Pro chip, big camera and display changes, and higher prices that could limit initial availability.

Overview

  • Multiple outlets, citing Bloomberg’s Mark Gurman, say Apple is most likely to hold its iPhone keynote on Sept. 8 or Sept. 9 with preorders opening within days and retail sales following later in September.
  • The Pro models are widely reported to use an A20 Pro chip built on TSMC’s 2nm node, which leakers say would boost on‑device AI, speed and battery life compared with current chips.
  • Rumors describe Apple’s first foldable, commonly called the iPhone Ultra, as a book‑style device with a tablet‑like inner screen, a 7.7–7.8‑inch panel in leaks, a slim profile in dummy models, and possible early production limits due to hinge and foldable‑panel complexity.
  • Market analysis from IDC and component reports predict steep price rises for Pro models of up to $200 and a much higher starting price for the foldable—reports cite figures near $2,500—driven by rising DRAM, storage and foldable‑panel costs.
  • Coverage suggests Apple may split its product rollout by launching Pro models and the foldable in September and delaying the standard iPhone 18 family to spring 2027, and the key near‑term watch is for Apple’s official invite and any supply‑chain updates that could change timing or volumes.