Overview
- Apple has invited select media to a “special Apple Experience” on March 4 at 9 a.m. ET in New York, London and Shanghai.
- Bloomberg’s Mark Gurman and Daring Fireball’s John Gruber expect day-by-day Newsroom announcements the week of March 2 with no livestreamed keynote, followed by in-person demos on March 4.
- A lower-cost MacBook is widely reported, with an aluminum design in bright colors, an A18 Pro chip and pricing below today’s MacBooks, with figures as low as $599–$799 cited.
- An iPhone 17e is also expected soon as an incremental refresh, with reporting pointing to an A19 chip, MagSafe support and a starting price near $599.
- Rumors indicate an A18-based entry iPad and an M4 iPad Air are near, alongside M5 MacBook Air and M5 Pro/Max MacBook Pro updates, none of which Apple has confirmed.