Overview
- Apple’s five-year exclusive U.S. deal began with the Australian Grand Prix as the first Formula 1 event streamed on Apple TV.
- Eddy Cue said viewership was up versus ESPN’s 2025 Australian GP average of about 1.1 million, though Apple declined to provide specific figures.
- Sensor Tower reported Apple TV Android downloads tripled over the race weekend, with U.S. race-day downloads up 243% and daily active users up 176%, figures that exclude iOS activity.
- Apple touted features such as 4K Dolby Vision, Multiview, Podium View, and onboard driver cams, while noting the Apple Sports app logged its biggest week since launch.
- Apple and Netflix struck a content arrangement that brings Drive to Survive to Apple TV and puts the Canadian Grand Prix on Netflix, with U.S.-friendly races like Miami and Montreal seen as the next gauge of momentum.