Overview
- Apple published a 20-page Analysis Group study on Thursday reporting the App Store ecosystem generated $1.4 trillion in developer billings and sales for 2025.
- The company broke the total into $1.1 trillion in sales of physical goods and services and $149 billion in billings for digital goods, with in‑app ad revenue at about $151 billion.
- Apple said more than 90% of that $1.4 trillion involved transactions that did not incur App Store commissions and that digital purchases are typically charged commission rates between 15% and 30%.
- Apps with consumer-facing AI features showed faster billing growth, with 40 of the top 100 apps in 2025 using AI and outperforming peers in revenue growth.
- Apple noted the ecosystem has nearly tripled since 2019 and now reaches over 850 million weekly users across 175 countries, a point the company is using to frame developer opportunity and set expectations before WWDC.