Overview
- Bloomberg’s Mark Gurman reports Apple is developing a premium MacBook, informally dubbed “Ultra,” positioned above the current M5 MacBook Pro models.
- Rumored specs include an OLED display with touch input, a thinner redesign, and a possible Dynamic Island–style camera cutout, though none are confirmed by Apple.
- Gurman expects a higher price, citing roughly 20% increases seen when Apple first brought OLED to iPhone X and the 2024 iPad Pro.
- Timing and naming remain unsettled, with coverage pointing to a late‑year window and the possibility Apple could retain the MacBook Pro branding.
- The strategy would broaden the lineup beyond the newly launched budget MacBook Neo, as reporting also flags other potential ‘Ultra’ devices such as a foldable iPhone and camera‑equipped AirPods.