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Apple Reportedly Pauses Vision Pro Hardware as Focus Shifts to Smart Glasses

The latest reporting signals a pause tied to weak sales, with attention shifting to AI‑first smart glasses.

Overview

  • Multiple outlets, which published reports Wednesday, said Apple halted work on future Vision Pro hardware and reassigned many team members, though the current M5 model remains on sale.
  • Sales are estimated at roughly 600,000 units with an unusually high return rate, a result tied to the $3,499 price, a 1.3‑pound headset that is hard to wear for long stretches, and a thin app library.
  • An October 2025 refresh added an M5 chip, a 120Hz display, about 10% more rendered pixels, roughly 30 extra minutes of battery life, and a more comfortable band, but it did not revive demand.
  • Reporting says Apple shelved a lighter, lower‑cost Vision Air and is now prioritizing smart glasses that emphasize voice and on‑device AI features without integrated AR displays.
  • Some coverage disputes a full shutdown, noting job postings and claims of ongoing visionOS and content work, and several reports say some Vision staff moved to Siri, which Mike Rockwell began leading in March 2025.