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1h ago

Apple Reportedly Halts Vision Pro Development, Shifts Toward Smart Glasses

The move points to a bet on cheaper, lighter eyewear with AI features after weak uptake for the $3,499 headset.

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Buh-bye, Vision Pro?
A screenshot from the promotional video for the Apple Vision Pro headset, showing a long haired man holding on to a pair like Dambuster goggles
Apple Vision Pro

Overview

  • Apple, which multiple outlets reported Wednesday had stopped work on future Vision Pro models, has reassigned the headset team and has no active plans for a new version.
  • The October 2025 M5 refresh added a 120Hz display, about 10% more rendered pixels, roughly 30 extra minutes of battery life, and a Dual Knit Band, yet the price stayed at $3,499.
  • Estimated lifetime sales sit near 600,000 units, and return rates were described as unusually high compared with other recent Apple products.
  • Apple continues to sell the current M5 Vision Pro and has not formally discontinued the device.
  • Reporting says Apple is now focusing on lighter smart glasses that favor voice and AI features without an integrated display, similar in concept to Ray‑Ban Meta glasses.