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Apple Relaunches Apple Music Connect as Industry Portal for Labels and Distributors

The portal centralizes existing label workflows into a single industry-only hub.

Overview

  • Apple Music Connect is now live for record labels and distributors as a consolidated resource to manage promotional assets and artist materials across Apple Music.
  • The hub features six sections—Promote, Apple Music Pitch, Media Requests, Social Assets, Console, and Marketing Tools—grouping previously separate partner functions in one dashboard.
  • Apple Music Pitch lets label teams submit detailed release information to Apple Music editorial staff for playlist and editorial consideration.
  • Marketing utilities provide embeddable players, affiliate links, badges, and QR codes, while Social Assets generate shareable templates for announcements and milestones.
  • Access is restricted to verified industry partners with no public application path, and the name revives Apple’s discontinued 2015–2018 consumer-facing Connect feature in a new partner-focused role.