Overview
- Apple unveiled a rebuilt Siri integrated with Apple Intelligence as a central part of its new OS releases, positioning the assistant to perform tasks and follow workflows rather than act as an emotional companion.
- Senior executives explicitly rejected designing Siri as a romantic or companion-style AI, stressing the company wants AI to enhance product use rather than drive engagement for its own sake.
- Full Siri AI capability is restricted to recent iPhone models starting at the Pro tier and to Macs with Apple silicon, while a top-tier on-device model that personalizes voice tone and speed requires specified chips and at least 12GB of unified memory.
- visionOS 27 adds immersive features such as ultra-wide app windows, spatial panoramas, and an enhanced Safari, but early hands-on tests reported instability and runtime errors during the new Vision Pro workflows.
- Apple’s push to run stronger models on-device prioritizes privacy and speed but creates a clear hardware divide that will leave many older devices unable to use advanced AI features and could shape upgrade and app development choices going forward.