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Apple Rebrands Siri as Siri AI at WWDC

The change promises conversational, on‑screen file analysis as Apple seeks to balance device processing with cloud services.

Overview

  • Apple unveiled a major redesign at WWDC that turns Siri into a chat‑style assistant called Siri AI built on a new Apple Intelligence architecture.
  • The assistant can hold multiturn conversations, remember context between requests, and carry out multi‑step tasks across apps without asking users to repeat details.
  • Siri AI adds Visual Intelligence and screen awareness so it can interpret what’s on an iPhone, iPad, Mac, or headset view and act on that content, plus it can analyze uploaded files such as PDFs and spreadsheets.
  • Apple demonstrated a dedicated Siri app that stores deletable conversation history and expanded text interaction, and it showed integrations across Spotlight, watchOS, and macOS.
  • Reporting indicates Apple’s foundation models were distilled from Google’s Gemini and that heavier queries may be routed to cloud GPUs with daily caps and extra capacity tied to iCloud+, but those backend and billing details remain reported rather than fully confirmed by Apple.