Overview
- Apple and consumers reached a proposed $250 million settlement Tuesday over claims it advertised “Apple Intelligence” and an Enhanced Siri that were missing at launch, and Apple denies wrongdoing.
- The deal covers U.S. buyers of all iPhone 16 models plus iPhone 15 Pro and Pro Max purchased between June 10, 2024 and March 29, 2025, an estimated 36 to 37 million devices.
- Eligible owners would get a presumptive $25 per device, with payments that could rise to $95 depending on how many people file claims and other settlement factors.
- The agreement still needs court approval, with a preliminary hearing set for June 17, and if approved notices would be sent by email or mail directing people to a claims website.
- The Better Business Bureau’s ad watchdog said Apple’s “available now” wording implied the updated Siri shipped at launch, a finding that underscores tighter scrutiny of AI marketing across the tech industry.