Overview
- Citing Bloomberg’s Power On newsletter, multiple outlets reported on Sunday that Apple has moved its internal target for the first smart glasses to late 2027 because visual AI features are not yet ready for prime time.
- The glasses are reported to be display‑less and built as an AI‑first accessory that pairs with an iPhone, using cameras, microphones and speakers to deliver Siri and Apple Intelligence features.
- Apple is said to be designing the product for everyday wear with multiple frame styles, unique color options and vertically oriented oval camera modules aimed at the $200–$500 mainstream eyewear segment.
- Work on a slimmer, lower‑cost Vision Pro successor often called 'Vision Air' continues but is unlikely to ship before late 2028 or 2029 after resources were shifted to the glasses program in late 2025.
- Senior leaders including Tim Cook and John Ternus are backing the project, which trades an early AR display for software polish and raises the stakes with incumbents like Meta’s Ray‑Ban line as Apple readies retail and iPhone integration.