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Apple Proposes $250 Million Settlement Over Misleading Siri AI Marketing

The deal underscores rising pressure on tech companies to substantiate AI promises.

Overview

  • Apple, which filed the proposed $250 million settlement Tuesday, awaits court approval before any payments go out.
  • The agreement covers U.S. buyers of all iPhone 16 models plus iPhone 15 Pro and Pro Max purchased from June 10, 2024 to March 29, 2025, totaling about 36–37 million devices.
  • Eligible owners would receive a presumptive $25 per device that could rise to $95 based on claim volume, with claim notices expected within 45 days.
  • Plaintiffs say Apple advertised an 'Enhanced Siri' as available when core features were missing at launch, and the NAD found 'available now' messaging conveyed that the upgraded Siri had already shipped.
  • Judge Noël Wise has set a June 17, 2026 hearing to consider approval, and observers say the outcome could trigger similar consumer actions in other countries.