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Apple Price Targets Hold at $315–$340 as Investors Question Valuation

WWDC will test the services-led bull case through a planned Siri upgrade.

Overview

  • Apple shares trade near $251 after a 7% year-to-date drop, putting its market value around $3.7 trillion and its trailing price-to-earnings ratio near 32.
  • Evercore ISI, Morgan Stanley, BofA, and Bernstein reaffirmed Buy or Outperform views with targets clustered between $315 and $340, citing services growth and iPhone upgrade trends.
  • The stock’s multiple sits above Apple’s 10-year average of 25 and the S&P 500’s ~24, and InvestingPro says the shares screen as overvalued versus its Fair Value estimate.
  • Apple beat expectations in Q1 2026 with roughly 16% revenue growth, and investors now look to June 8–12 WWDC for concrete AI progress, including a meaningful Siri refresh.
  • Reports describe Apple testing ads in Maps and a possible foldable iPhone later in 2026, both unconfirmed developments that analysts frame as potential services revenue catalysts.