Overview
- Apple announced a curated show called “What Holds Us” featuring work made entirely on the iPhone 18 Pro by Alex Prager, Jack Davison, and Jimmy Chin and curated by Kathy Ryan.
- The exhibition opens in New York City for a limited run from September 18 through September 20 and Apple plans to take the show to London and Shanghai in the coming months.
- Photographers pushed different approaches: Chin shot mountain and climbing scenes using the phone’s 48MP Fusion Ultra Wide for panoramas and close detail, Davison focused on tactile clay portraits and texture, and Prager staged cinematic crowd scenes on a Los Angeles soundstage.
- Apple and Ryan highlight specific iPhone 18 Pro features used in the project, including the new variable-aperture system, improved low-light performance, lens switching, slower shutter options, and RAW capture to give creators more control.
- Apple published many of the images in its Newsroom and the project is meant to broaden public access while reinforcing a trend that smartphone cameras are being used by established artists and could reshape professional and everyday photography.