Apple Pledges Donation for Kumamoto Earthquake Relief
The pledge signals a notable corporate response with amount and recipients not disclosed.
Overview
- A major earthquake struck Kumamoto Prefecture on Tuesday, collapsing buildings, killing at least 34 people and displacing thousands.
- Apple CEO Tim Cook said on X on July 30 that Apple will donate to relief efforts, a move he announced hours after pledging support for wildfires in southern Europe.
- The company has not named recipient organizations or disclosed the donation amount, and Apple typically does not publish figures for disaster gifts.
- Rescue and recovery work is being complicated by continuing aftershocks, extreme heat and widespread water and power outages that increase shelter and rescue needs.
- Apple has a history of disaster giving and an Employee Giving program that has raised more than $880 million through donation-matching, which may influence how its aid is routed.