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8h ago

Apple Plans Three-Day Product Rollout March 2–4, With At Least Five Announcements Expected

Apple is expected to replace a keynote with Newsroom reveals capped by March 4 hands-on sessions in New York, London and Shanghai, with a budget MacBook and iPhone 17e widely tipped.

Apple event
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Overview

  • Bloomberg's Mark Gurman reports Apple will issue announcements on March 2 and 3 before in-person “Apple Experience” demos on March 4, with at least five products planned.
  • Retail availability for current models like iPhone 16e, M4 Macs, iPad Air and Studio Display is thinning, a pattern often preceding refreshes.
  • A new lower-cost MacBook is described as very likely, with reports pointing to colorful finishes and an iPhone-class A-series chip to hit a lower price point.
  • The iPhone 17e is expected to debut during the rollout, with reporting pointing to upgrades such as an A19 chip, MagSafe charging and a new Apple modem.
  • Additional candidates reportedly include an iPad Air with M4, a base iPad with A18, and M5-based MacBook Air and MacBook Pro models, with no traditional livestream anticipated.