Overview
- Bloomberg’s Mark Gurman reports Apple will announce at least five products across March 2–4, culminating in in‑person briefings on March 4.
- A new lower-cost MacBook is described as very likely, with multiple color options hinted in Apple’s invite artwork, while the iPhone 17e is expected to debut in the same window.
- Additional refreshes are anticipated to include an iPad Air with an M4 chip, an entry-level iPad with A‑series silicon, and new MacBook Air and MacBook Pro models with M5‑class chips.
- The rollout is expected to rely on press releases and videos rather than a livestream, with hands‑on sessions scheduled in New York, London, and Shanghai.
- Retail inventory for current iPhones, iPads, MacBooks, Apple Watch bands, and Studio Displays has tightened, a pattern reporters cite as a sign that updates are imminent.