Overview
- Bloomberg’s Mark Gurman reports Apple will skip a traditional keynote in favor of staggered launch materials and videos across three days.
- A new low-cost MacBook is described as very likely, with an iPhone 17e also among the leading candidates, according to the reporting.
- Store inventory for products such as the iPhone 16e, recent MacBook Air and Pro models, iPad Air, and Studio Display is running low, a frequent precursor to updates.
- Potential refreshes cited include M5 Pro/Max MacBook Pro, M5 MacBook Air, M4 iPad Air, and possibly a new Studio Display, though not all are guaranteed.
- The lineup may extend beyond hardware to include software or chip announcements, with press and influencers getting hands-on time on March 4.