Overview
- App Store Connect Analytics, which Apple refreshed Wednesday, now tracks more than 100 metrics with new detail on in‑app purchases and subscriptions.
- Cohort tools group users by traits like download date or offer start date to show how each group behaves over time while keeping data aggregated for privacy.
- Peer benchmarks compare download‑to‑paid conversion and proceeds per download using differential privacy so no single developer’s results are exposed.
- Two exportable subscription reports, an Analytics Reports API, up to seven filters at once, and a new App Store Analytics Guide give teams deeper, portable data.
- Early testers praise richer, Apple‑sourced data but flag the loss of cross‑app rollups, a new three‑month default view, and the planned deprecation of Trends dashboards later this year and next, with Apple aware of the cross‑app reporting feedback.