Overview
- First deliveries and in‑store availability begin March 11, with U.S. pricing at $599 for 256 GB or $699 for 512 GB with Touch ID.
- An education discount of $100 drops the entry price to $499 for eligible U.S. buyers.
- The 13-inch Liquid Retina model includes 8 GB unified memory, up to 16 hours of battery life, two USB‑C ports and a headphone jack, running macOS with iPhone continuity features.
- Apple positions the A18 Pro–based Neo for everyday productivity and AI features rather than heavy video editing or intensive gaming.
- Regional retail activity has started, with Mexico preorders on Mercado Libre at 12,999 pesos and financing options of up to 15 months without interest.