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Apple Opens MacBook Neo Preorders as Benchmarks Land and One Color Slips Past Launch Day

Apple targets budget‑conscious buyers by pairing an A18 Pro phone chip with fixed 8GB RAM to reach a lower entry price.

Overview

  • Preorders began March 6 with sales set for March 11, and promotions cut the ¥4,599 list price to roughly ¥3,388–3,909 through education discounts and national subsidies.
  • Apple’s U.S. store shows the 256GB pink model no longer guaranteed for March 11 delivery, with estimates moving to March 13–20, as most other configurations still promise launch‑day arrival.
  • Geekbench results place single‑core CPU performance near M3/M4 levels and multi‑core slightly above M1, underscoring a focus on web, office and media use rather than heavy multi‑threaded workloads.
  • The 13‑inch model uses a 6‑core A18 Pro with a 5‑core GPU, ships only with 8GB unified memory and 256GB/512GB storage, and adopts cost‑saving choices including a 60Hz sRGB LCD without True Tone, no ambient light sensor or keyboard backlight, two USB‑C ports (one limited to USB 2.0), and support for a single 4K/60Hz external display.
  • Apple executives describe a push to broaden the Mac audience, and the design team says new aluminum forming processes shorten machining time and halve material use while maintaining a metal build and bold color options.