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Apple Opens iPhone Side Button to Third-Party Assistants in Japan

The change fulfills new Japanese competition rules taking effect in December 2025.

Overview

  • Strings in the iOS 26.2 developer beta reveal a new Side Button Access setting that lets users assign another default app instead of Siri.
  • Apple’s developer documentation confirms the capability and states it is available only in Japan for now.
  • Japan’s law requires platform operators to grant competing services access to key system functions, including voice assistants.
  • Apps must request specific entitlements and start an immediate audio session so a voice assistant launched from the Side Button can listen right away.
  • Analysts expect EU pressure under the DMA could lead to a similar option, though Apple has announced no broader rollout, and Japan is also gaining third‑party app stores and a Safari search choice.