Overview
- Apple began welcoming customers on January 16 at the northeast corner of Rue Sainte‑Catherine and Rue de la Montagne.
- The new space more than doubles the previous store’s size, with the former location now permanently closed.
- Public areas occupy the first floor; upper levels are for employees, and the façade features Québec Saint‑Marc stone, local granite, and a restored copper cornice.
- The layout includes side‑by‑side Genius Bar and Apple Pickup counters, plus wider routes and varied table and seating heights for accessibility.
- Nearly 200 Specialists speak dozens of languages, with opening‑week events featuring illustrator Catherine Potvin’s live iPad demos, limited custom bag illustrations, complimentary totes and toques, and a downloadable wallpaper.