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Apple Names John Ternus CEO as Tim Cook Shifts to Executive Chairman on Sept. 1

The handover signals a continuity play centered on product leadership with a sharper AI push.

The incoming and outgoing Apple CEOs.
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John Ternus, senior vice president of hardware engineering at Apple Inc., during an Apple event in New York, US, on Wednesday, March 4, 2026. Apple Inc. this week unveiled a slate of new products, including the $599 MacBook Neo - its first true low-end laptop - and the iPhone 17e. The company also announced updated versions of the MacBook Pro, MacBook Air, Studio Display and iPad Air. Photographer: Adam Gray/Bloomberg via Getty Images
John Ternus, Vice President, Mac and iPad Hardware Engineering speaks during Apple's annual world wide developer conference (WWDC) in San Jose, California, U.S. June 5, 2017. REUTERS/Stephen Lam/File Photo

Overview

  • Apple announced Monday a board-planned handover in which Tim Cook stays CEO through the summer and John Ternus becomes CEO and a director on September 1, with Cook moving to executive chairman.
  • The board approved the change unanimously, Arthur Levinson will serve as lead independent director, and chip chief Johny Srouji will take an expanded chief hardware officer role.
  • Ternus is a 25-year Apple veteran who joined product design in 2001 and rose to lead hardware engineering in 2021, guiding work on iPhone, Mac, Apple Watch, AirPods, and the shift to Apple silicon.
  • Shares slipped less than 1% after hours on Monday’s news and fell about 3% on Tuesday, showing some investor caution about the transition.
  • The incoming leader takes over as Apple faces calls to speed up its generative AI plans and fights antitrust cases, including a U.S. challenge to how it controls the iPhone ecosystem.