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Apple Names John Ternus CEO as Tim Cook Moves to Executive Chairman on Sept. 1

The planned handover signals a tilt toward engineering leadership focused on catching up in generative AI.

The incoming and outgoing Apple CEOs.
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John Ternus, senior vice president of hardware engineering at Apple Inc., during an Apple event in New York, US, on Wednesday, March 4, 2026. Apple Inc. this week unveiled a slate of new products, including the $599 MacBook Neo - its first true low-end laptop - and the iPhone 17e. The company also announced updated versions of the MacBook Pro, MacBook Air, Studio Display and iPad Air. Photographer: Adam Gray/Bloomberg via Getty Images

Overview

  • Apple, which announced the board-approved succession Monday, said John Ternus will become CEO on September 1, 2026.
  • Tim Cook will stay on as CEO through the summer before shifting to executive chairman, a move that follows a tenure in which Apple’s value grew from about $350 billion to roughly $4 trillion and annual revenue nearly quadrupled.
  • Apple also elevated chip chief Johny Srouji to a new chief hardware officer role and said Arthur Levinson will serve as lead independent director, with Ternus joining the board in September.
  • Apple shares slipped less than 1% in late trading after the news, according to Reuters, as investors weighed the leadership change.
  • Ternus, a 25-year Apple veteran who led hardware across iPhone, Mac, iPad, Watch, AirPods, and Apple Silicon, takes over as the company faces pressure to speed up generative-AI features, including a planned Siri rebuild using Google’s Gemini.