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Apple Names Hardware Chief John Ternus CEO as Tim Cook Moves to Executive Chairman

The handover signals a pivot to faster hardware‑led AI with firmer product decisions.

Overview

  • Apple confirmed that longtime hardware leader John Ternus will take over as CEO in September while Tim Cook becomes executive chairman focused on government and policy ties.
  • Ternus has already reshaped Apple’s hardware engineering this month around a new internal AI platform designed to speed development and raise device quality.
  • Progress on AI-driven home devices and wearables remains uneven, with smart glasses and a tabletop home robot pushed back as Apple works on a next‑generation Siri.
  • Analysts are watching reports of a possible foldable iPhone in September, a milestone Bloomberg has flagged but that Apple has not announced.
  • Ternus brings a record of reliable annual hardware updates and recent wins like the low‑cost MacBook Neo, as Cook’s new role reflects U.S. pressure on Apple’s supply chain under President Donald Trump.