Overview
- Apple is introducing metadata labels that disclose when a “material portion” of a release was created with AI across four elements: Artwork, Track, Composition and Music Video.
- At launch the tags are optional and supplied by labels and distributors like any other metadata, and Apple says untagged submissions will be treated as having no AI involvement.
- Apple is asking partners to begin tagging immediately and has indicated the labels will be required for new deliveries in the future, though timing and compliance details remain unclear.
- The company is deferring to partners to define what counts as AI-generated or AI-assisted content, and Apple has not announced any verification or enforcement mechanism.
- Competitors are taking different tacks: Deezer’s in-house detection has flagged 13.4 million AI tracks and sees about 60,000 AI uploads daily, while Spotify uses metadata disclosures with stricter anti‑impersonation policies developed with DDEX.