Apple Moves to Keep Siri Revamp Lead as Retention Pressures Grow

Overview

• Bloomberg reports that Mike Rockwell, who leads the Siri overhaul, has weighed leaving or shifting to an advisory role but is unlikely to depart before the upgrade is finished.
• After Apple reorganized AI oversight under software chief Craig Federighi, Rockwell began reporting to him, and Bloomberg says he has reservations about that reporting line.
• Apple retained chip leader Johny Srouji by promoting him to hardware chief after he considered leaving, and Bloomberg reports he had felt burned out by the hands-on chip program.
• The company is managing more turnover risk, with announced or expected departures that include design lead Alan Dye, former AI head John Giannandrea, general counsel Kate Adams, and environment chief Lisa Jackson.
• Rockwell had once been on track for a wider product and AI role, but weak Vision Pro uptake due to price and weight complicated that path, and the revamped Siri is expected to arrive with iOS 27 according to Bloomberg.