Apple Martin Fronts Chloé’s À La Plage Summer Campaign

Overview

• Apple Martin, 21, who fronts her first Chloé campaign Tuesday, appears in images for the house’s À la Plage summer capsule.
• The shoot by David Sims places her on an imaginary shoreline with giant shells that nod to The Birth of Venus.
• Creative director Chemena Kamali calls the campaign an ode to a surreal summer fantasy meant to evoke barefoot daydreams.
• Looks in the images include airy dresses, broderie anglaise tops, a parrot-print swimsuit, raffia bags, and jelly mules.
• The second À la Plage collection also hits stores Tuesday with deliveries to resort boutiques, Chloé shops, and online after last year’s debut with Claudia Schiffer.