Overview
- The new Chloé à la Plage campaign, released Tuesday, features Apple Martin in David Sims’ staged shoreline with giant shells inspired by Botticelli’s “Birth of Venus.”
- Creative director Chemena Kamali calls the project an ode to a surreal summer fantasy that captures a dreamy, endless-afternoon mood.
- The images spotlight breezy dresses, broderie anglaise separates, a parrot-print swimsuit, raffia handbags, and the brand’s jelly mules.
- Chloé positioned the capsule for summer resort boutiques with availability also in brand stores and on chloe.com.
- Coverage notes Martin, 21, celebrated a Vanderbilt graduation days earlier and shared on Instagram that the job felt like a dream, while some tabloids offered unconfirmed speculation about family ties influencing the booking.