Overview
- Apple’s website, which updated Wednesday, features a short animation that sketches five decades of devices in a Macintosh-era “Picasso” style with a message about looking forward.
- Tim Cook marked the milestone with an open letter titled “50 Years of Thinking Different” and a brief video that rewinds through iconic products.
- Apple staged surprise performances during the campaign, including Alicia Keys at Grand Central in New York, Mumford & Sons at London’s Battersea site, and a Paul McCartney show for employees at Apple Park.
- At Apple Park, installations highlighted iMac designs from 1998 to 2021, and employees received commemorative shirts, a limited-edition poster, and a “50” pin.
- Despite weeks of festivities and media retrospectives, Apple has not released special consumer products or public anniversary merchandise.