Overview
- Apple Maps, which shows a new notice in Tuesday’s second iOS 26.5 developer beta, will display local ads based on approximate location, search terms, or your current map view.
- Testers report that paid listings already appear at the top of some results and can push organic places lower in common searches such as restaurant.
- Apple says ad information will not link to a user’s Apple ID and that placements will carry clear labels and distinct backgrounds.
- Apple announced in March that the rollout begins in the United States and Canada this summer, with Europe expected later based on current reporting.
- The same beta continues tests of end‑to‑end encrypted RCS texting with Android phones and adds simpler plug‑and‑pair accessory setup in line with EU rules.