Overview
- Apple added a Maps popup in iOS 26.5 beta 2 on Monday that explains how ads will work and suggests rollout is close, though active ad serving in the beta is not confirmed.
- Maps may show local ads based on your approximate location, your current search terms, or the part of the map you are viewing, and there is no opt-out.
- Paid placements will appear at the top of search results and in a new Suggested Places section that shows business picks when you tap the search bar.
- Each ad will carry a clear Ad label, and Apple says ad interactions are not linked to your Apple Account and are not collected, stored, or shared by Apple.
- Apple plans a public launch this summer in the United States and Canada across iPhone, iPad, and Mac, with new Apple Business tools for advertisers opening in mid-April.