Overview
- Apple posted a 90–93 second video Monday that calls Mac laptops “your best choice for college.”
- The ad shows students scrapping work, taking breaks, then finishing projects on their Macs.
- Reporters say the release opens an early back-to-school campaign aimed at college buyers.
- The message avoids naming specific Mac models and ends with the line “Great ideas start here.”
- Coverage highlights the lower-cost MacBook Neo as the budget entry, reported at $599 or $499 for verified students in the U.S.