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Apple Launches New AirTag With Longer Range, Greater Precision, and Louder Alerts

Orders open today at $29 with store availability later this week.

Overview

  • Powered by Apple’s second-generation ultra‑wideband chip, Precision Finding now works from up to 50% farther with visual, audio, and haptic cues.
  • A speaker that is 50% louder makes alerts audible from roughly twice the previous distance.
  • The casing keeps the original size for accessory compatibility and uses 85% recycled plastic, 100% recycled rare earths in magnets, and 100% recycled gold on Apple‑designed boards.
  • The tracker ties into the Find My network and supports secure, temporary Object Location Sharing, such as with an airline to locate lost luggage.
  • Pricing is $29 or $99 for a four‑pack, with online orders live via Apple’s website and Store app.