Apple Launches iPhone 17e and M4 iPad Air, Sets March Preorders

Overview

• The iPhone 17e starts at $599 in the U.S. with 256 GB, with U.S. preorders on March 4 and availability on March 11.
• Brazil pricing is R$5,799 for 256 GB and R$7,299 for 512 GB, with preorders beginning March 9.
• The 17e runs Apple’s A19 chip and the new C1X modem claimed to be up to twice as fast as the prior C1, and it adds MagSafe charging, satellite Emergency SOS and Apple Intelligence support.
• Apple’s refreshed iPad Air moves to the M4 chip for roughly 30% faster performance, offered in 11- and 13-inch versions starting at $599 and $799 in the U.S.
• As part of the lineup update, Apple removed the iPhone 15 from its official sales channels.