Overview
- The @helloapple account features company news, product marketing, stories, and occasional behind-the-scenes peeks, with a bio that reads "Our stories, and yours."
- Initial posts include a "Hello" video, Tim Cook’s "50 Years of Thinking Different" letter, and features tied to MacBook Neo and Apple TV’s U.S. F1 coverage.
- Apple frames the account as a single, easily accessible place for updates, complementing its official newsroom and existing service-specific channels.
- The launch comes as Apple refreshes its broader social presence, having cleared prior TikTok videos and posted new clips that have drawn well over 100 million views, including the "Little Finder Guy" trend.
- Apple’s main Instagram counts more than 36 million followers, while the new handle is quickly attracting thousands of followers.