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Apple Launches 50th-Anniversary Campaign With Tim Cook Letter, Teases Multi-Week Celebrations

Cook’s note centers on gratitude to users, signaling a pledge to keep innovating with details of festivities still pending.

Overview

  • Apple said it and its global community will mark the April 1 founding with celebrations rolling out over the coming weeks, without releasing a schedule.
  • Tim Cook published a “50 Years of Thinking Different” letter that thanks customers, developers and employees, echoes the “crazy ones” message, and emphasizes a forward focus.
  • The company framed the milestone as reflection and recommitment across silicon, software and services, highlighting goals in privacy, accessibility and environmental responsibility.
  • David Pogue’s 600‑plus‑page Apple: The First 50 Years debuted March 10 after interviews with about 150 participants and is available in print, audio and digital formats.
  • At a March 11 Computer History Museum program hosted by Pogue, past Apple figures reunited, and co‑founder Ronald Wayne made a surprise appearance disputing popular accounts of his early stake, according to event reporting.