Overview
- Apple rolled out the promotion in stages and began offering the U.S. and Canada gift‑card deals after its Asian launch, with the U.S. education promo going live July 16 and running through August 27.
- In the U.S. and Canada Apple is giving Apple Gift Cards for eligible buys: $150 for MacBook Pro and $100 for MacBook Air, iPad Pro and iPad Air, with local currency equivalents in Canada.
- Select Asian markets, including India, are offering bundled accessories instead of gift cards, such as a four‑pack of AirTags or AirPods for eligible Macs and an Apple Pencil Pro for eligible iPads, with paid upgrade options available.
- The offer is restricted to verified education buyers — current and newly accepted higher‑education students, faculty and staff, parents buying for students and eligible K–12 employees — and requires identity verification like UNiDAYS in some regions.
- Apple’s terms cap redemptions to one gift card per eligible Mac and one per eligible iPad, exclude desktop Macs, the MacBook Neo in many places and some iPad models, require returning the gift card on refunds, and analysts say the shorter window and recent price increases make some third‑party reseller deals comparatively better.