Overview
- Tim Cook teased “a big week ahead,” with Apple beginning a staggered rollout today and inviting media to in‑person ‘Apple Experience’ sessions on March 4 in New York, London and Shanghai.
- Multiple outlets report Apple plans at least five devices this week, including a budget MacBook, an iPhone 17e, refreshed iPads, and M5-based MacBook Air/Pro models, though specifics remain unconfirmed.
- Reporting indicates the entry‑tier MacBook may use an A‑series chip, come in bright colors, and target students and Windows/Chromebook switchers, with a price band widely pegged around $599–$799 and deliberate spec trade‑offs.
- Bloomberg’s Mark Gurman says Apple has warned retail employees to expect a “major rush,” with longer hours and reworked store displays, potentially including a dedicated table for the new low‑cost laptop.
- Coverage expects Apple to issue daily press releases and product videos rather than a livestreamed keynote, with more details and hands‑on impressions expected at Wednesday’s sessions.