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Apple Kicks Off 50th‑Anniversary Celebrations With Surprise Alicia Keys Performance

Tim Cook frames the milestone as a thank‑you to Apple’s community, signaling a renewed commitment to creativity.

Overview

  • Apple says it will host gatherings around the world throughout March to mark the anniversary.
  • Alicia Keys performed at Apple’s Grand Central store in New York in a surprise event open to the public and invited creators.
  • Senior leaders including Tim Cook, John Ternus, Greg Joswiak, and Deirdre O’Brien attended the New York kickoff.
  • The company has not disclosed dates or locations for additional celebrations beyond confirming the month‑long series.
  • Apple turns 50 on April 1, 2026, and it has not announced any product launches tied to these events.