Overview
- Apple said Friday it hired Lilian Rincon as vice president of Product Marketing for AI to lead product marketing and product management for Apple Intelligence and Siri, reporting to marketing chief Greg Joswiak.
- Rincon spent nearly nine years at Google, most recently running product for Google Shopping after earlier work on Google Assistant, with prior roles at Microsoft and Skype.
- The move follows an AI reorg that added former Google engineering leader Amar Subramanya in December and came after John Giannandrea stepped down from Apple’s top AI role.
- Apple is preparing a chatbot-style Siri for iOS 27 with a first look expected at WWDC on June 8, with reported capabilities that include in‑app actions, web search, and content generation.
- Reporting from Bloomberg and others indicates Apple may lean on Google’s Gemini models and TPU cloud under a multi‑year arrangement, though Apple signals it aims to preserve its privacy approach.